Horizon Centre for PhD Training in Creating Our Lives in Data University of Nottingham

The University of Nottingham has an opening PhD position in social sciences. Eligible candidates should submit the applications before March 02, 2020.

Four year PhD Studentship in partnership with BBC Research and Development



Funding for: UK students, EU Students

Funding amount: Enhanced stipend of 17,200, and all fees paid for Home/EU

Hours: Full time

Closes:2nd March 2020

Our EPSRC-funded Creating Our Lives in Data CDT programme is establishing technologies and methods to enable producers and consumers in the Digital Economy to co-create smarter products in smarter ways, to re-establish trust in the use of personal data.

We wish to recruit a PhD student to carry out research in partnership with BBC R&D. BBC R&D are 200 scientists, designers and engineers, creating the future of media across two research labs. Candidates should have an academic background in Psychology, or a closely related area in the social sciences or human-computer-interaction; butwe also welcome candidates from different academic backgrounds and professional experience where these are relevant to the project.

This project will investigate the role of Human Values (psychological drivers that underpin our behaviour) in shaping future public service media; and how we can create and characterise services in terms of the values they satisfy, rather than conventional metrics. See for information about BBC R&D's Human Values work.

Media experience and engagement have been transformed by converging broadcast and computing technologies: Providers compete for audiences' attention, and we are all connected to ubiquitous, pervasive media, that is becoming increasingly responsive and personalised. Historic metrics of counting viewer numbers and durations may have been valuable when families sat together watching TV, but digital technology has changed everything about how we are informed, educated and entertained. This project will revaluate how we live with media and data and what we get from them. The student will look at the data-driven interactions between contemporary lives, media provision and how these interactions frame and public purpose. An evidence-based methodology will construct a framework for human values as a way of interrogating these interactions and their intended and realised impact.

The CDT brings together leading figures from computing and engineering as well as social sciences, business and humanities from the University of Nottingham; plus researchers from the Centre for Computing and Social Responsibility at De Montfort University. Our PhD students are innovating applications across sectors including consumer goods and food, creative industries, transport, high value products, and health and wellbeing - seeking out new synergies between them. We do not expect every student to be an expert in every area: our aim is to train people to work in transdisciplinary teams, ready to become future leaders in industry, the third sector and academia. BBC R&D has already supported many successful PhD students researching these themes.

See: for further details about our programme and how to apply.

Please indicate your interest in the BBC studentship in your application.


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